Monday, April 13, 2015

The PR Payoff


The ‘Entry Level’ for musicians is saturated with music school dropouts and the proud owners of Bandcamp domains (but not much else). The best way to set yourself apart and break into junior management is to invest in a PR campaign. While the word “invest” has most likely made you cringe a little, it a necessary evil if you want music to be your full time job. In the meantime, you are your bandmates should spend 6 months to a year focused on working the most lucrative jobs you can find, even if it means pushing your music to the sidelines a little bit. Earn and save as much money as possible and when the time comes, launch your career with a professionally strategized PR campaign to give yourself the best chance for success. 

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