Today’s music
industry owes partial credit for all its success stories to social media. In
fact, even a band with a draw of 10 probably owes at least 5 of those attendees
to social media. The wonder of these easy to use platforms is that they are
free (for now), but they also make it easy for a musician to think that four
Tweets a week qualifies as an effective internet presence. While social media
is great at being the figurative arms and legs of you marketing campaign, you
need a solid and well maintained website to be the torso. Music writers,
bookers, label reps, and potential fans who hear about you through social media
or word of mouth (or any avenue other than seeing you play) will need more
information before they can bridge the gaps from general awareness to fandom. This
is where you should be offering an engaging biography, tour dates, and social
media accounts they may not have stumbled across yet.
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