In addition
to being one of the most overlooked forms of music promotion, it can also be
one of the hardest campaigns to get off the ground. The biggest obstacle is
getting people to sign up. Just as social media is the most convenient way for
musicians to reach their fans, it is also the convenient way for fans to follow
their favorite musicians. Given the choice between going through the hardship
of entering their email in a box - or worse yet, writing it by hand on a sign
up sheet at your merch table - they will always prefer to click a “Like” or
“Follow” button.
Go through
the extra effort and build yourself a new avenue to reach out to your fans.
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