Monday, December 30, 2013

"Thank God It's Not Christmas"...But Get To Work Until It Is


The act of licensing your music is quite possibly the most lucrative way to monetize your song(s)…other than being Coldplay. The hardest parts about trying to pick or write songs specifically for licensing are anticipating what the recipient might and as always, getting it heard. There is a (roughly) 75% solution to these combined problems. HINT: It just passed you by. That’s right, Christmas! It’s not just for begging your parents to donate to your Kickstarter campaign anymore. Obviously you have at least a couple hundred days to think about it and get ready, but when that time of year rolls around again, every licensing company will be interested in original Christmas music or original versions of classic Christmas music. So flip your calendar to August, make a note and when next December comes around; embrace the sweaters.


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