Friday, December 13, 2013

"Seen Your Video"


It’s no secret that the best way for a virtually unknown band to get exposure (that is most likely to turn into money) these days is produce a video that goes viral. Unfortunately, very few seem to know how it actually happens. You may be putting stuff up on YouTube everyday and wondering why it’s the same people watching them every time. Or maybe you’ve put a lot of time, energy, thought and money into producing one video with a high production value. This isn’t how it works either. There are a number of elements that need to be in play for a video to have viral potential. Since luck is certainly a factor, knowing what they are is only half the battle (…much less than that actually) but at the very least, you can use the knowledge to “play chess backwards” and take a more strategic approach next time you sit down with a video camera or whatever device you use that it also a video camera (i.e., phone, computer, twisty straw). To learn more, follow the link below:

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