Of the many tools social media has to offer emerging
musicians, crowd-funding sites like Kickstarter are perhaps the most exciting
and most able to jumpstart a career. But when you’re competing with established
artists like Amanda Palmer and cult favorite writer/producer/director Joss
Whedon, not to mention countless other creative in the same boat as you, you
really need to use the site as effectively as possible to get the financial
help you need. If you’ve been following Kickstarter for a while, you may have
noticed that people who basically just ask to 50,000 dollars because their band
is ‘awesome’ (or something to that effect) don’t inspire a lot of faith from
strangers. Your goal and deadline must be realistic, but that’s pretty
intuitive. The other things you need to do involve getting creative and
investing a good amount of time. No panhandler could get away with writing “I’m
Homeless, Trust Me” on a coffee can and then hang out behind the liquor store
all day expecting to find a small fortune when they get back. On the off chance
that you don’t believe me, you’re welcome to try a couple years from now after
your Kickstarter campaign fails and your band mates start playing at weddings.
You have to get creative with the incentives you offer, get creative (and
relentless) with your promotion and in order to show strangers that you’re the
kind of person they should get behind, be really creative with your pitch video.
For more detailed instruction, follow the link below:
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