Friday, July 19, 2013

How To Market Yourself When You’re In ‘Dire Straits’ (But Not The Band)


One of the oldest clichés of the business world is the phrase ‘It takes money to make money’. Some might say that it’s a cliché because it’s true, which is within itself a cliché, but let’s not get into that…The point is that while this may often be true, it doesn’t take as much money as you might think to see a return on your investment. From cheap merch ideas to virtually free advertising opportunities, just because you’re broke doesn’t mean that your dreams are. So maybe you instead of drinking before your next show or picking up that ukulele for your solo album, save a few bucks for some frugal but effective marketing. Here are five ways to grow your brand that will cost you less than fifty dollars:


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