Although there are many aspects to the music business that
are unique, there are some marketing strategies that apply universally. One of
these is called a SWOT analysis. This stands for Strengths, Weakness,
Opportunities, and Threats. When a representative from a record label or
management company is considering taking you on they will run this analysis on
your band, so it makes sense to get ahead of the game and do it yourself. Your
strengths could be things like a large email list, many Facebook followers, a
high YouTube count. Your weaknesses might be a lack of new merchandise or lack
of touring experience. Possible opportunities might be nearby universities who
often book local bands or upcoming festivals that would be a good fit for you.
Threats can be external or internal. Maybe your band has residency but the
venue is shutting down or maybe your bass player thinks he’s Sid Vicious. It is
important to think about these things so that you can fix them and make your
band more enticing. The best way to protect your band from fatally wounding
criticism is to fix the problems before any important knows they exist. Like
when you had a party at your house and had to replace the table after someone
put a guitar through, just in time for your parents to get home. But brace
yourself because this process may be more like replacing a whole antique living
room set just a table from Wal-Mart. For detailed instruction on how to go
about this, click the link below:
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