Monday, June 24, 2013

Fans Still Listen Through ‘The Grapevine’, Even In A Drought


Some of you may have heard about Twitter’s new specialized platform for bands, #Music. If you’ve been keeping an eye on it since its launch, you may not know quite what to think. The correct thing to think is that it sucks. Since it’s entirely automated, its functionality is very limited. Because its functionality is very limited, all it really seems to do is give a megaphone to those who are already yelling in the Grand Canyon. If there were people working behind the scene to make sure it offers something unique to selected emerging artists and aspiring emerging artists, but all it really does is scan for what’s popular, tell you what’s popular and thus giving more exposure to bands who don’t need it.

With that being said, it doesn’t negate the importance of Twitter as part of your marketing platform. In case you’ve come down with amnesia caused by severe disappointment (with #Music), let me remind you that you can still use to Twitter to link yourself to similar artists. You can still use Twitter to follow trends in your genre. Keep track of what else your existing fans are into so you can reel them in even closer to your life raft. It allows you to quickly and effectively share news and media about your band in a way no that no other social media is capable of. To learn more about what Twitter can still do for you, click the link below:  


No comments:

Post a Comment