Some of you may have heard about Twitter’s new specialized
platform for bands, #Music. If you’ve been keeping an eye on it since its
launch, you may not know quite what to think. The correct thing to think is
that it sucks. Since it’s entirely automated, its functionality is very
limited. Because its functionality is very limited, all it really seems to do
is give a megaphone to those who are already yelling in the Grand Canyon. If
there were people working behind the scene to make sure it offers something
unique to selected emerging artists and aspiring emerging artists, but all it
really does is scan for what’s popular, tell you what’s popular and thus giving
more exposure to bands who don’t need it.
With that being said, it doesn’t negate the importance of
Twitter as part of your marketing platform. In case you’ve come down with
amnesia caused by severe disappointment (with #Music), let me remind you that
you can still use to Twitter to link yourself to similar artists. You can still
use Twitter to follow trends in your genre. Keep track of what else your
existing fans are into so you can reel them in even closer to your life raft. It
allows you to quickly and effectively share news and media about your band in a
way no that no other social media is capable of. To learn more about what
Twitter can still do for you, click the link below:
No comments:
Post a Comment