Just about any new place you go to work, school or just
live, people are going to tell you that it was better before you got there. Not
because of anything you did to ruin it, but simply because nostalgia is an
arguably fixed part of the human condition. The same pattern that applies to
geography also applies to time. More specifically, generations. The generation
that is coming into their own now (‘Pluralists’, as they’ve ben dubbed) is one
the oddest yet. Of course the same thing has been said about every single
generation that preceded them probably stretching back to the beginning of
language, or at least birthdays. But this time I SWEAR it’s the truth. These
little mysteries wrapped in enigmas are just now getting their first part time
job and driver’s licenses and hence, are finally able to go to concert without
their parents. Like ‘em or not, you’re going to have to find away to appeal to
these almost-people, which won’t be easy since they won’t be able to drink
(legally) for another five years or so. Not only that, they don't seem to much of a sense of community so getting them interested in their local music scene and your unsigned band is like offering cat food to a tiger. They won't even notice the five ounce tin and before you can even get the darn thing open, you'll be left for dead. To get an idea of how you might go
about roping these young whipper snapper in, click the link below:
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