Of the many, many places people are going to hear free music
these days, YouTube has proved itself the most popular. It has already launched
a serious number of careers and generated an incalculable amount of money (combined)
for those artists who prospered in this free, broadcasting format. But you
probably already know that. What you don’t know is why you’re videos have hit
the ceiling without even breaking into triple digits. The reason is that you
need a strategy.
This
articles outlines six things you absolutely must do in order to squeeze as much
exposure as you can from your YouTube channel. Here are a few of the things you
need to focus on:
Frequency: Don’t just throw up one painstakingly made video
every few months. It might seem to make sense to focus your efforts, but in
this case, the more you release the better. This doesn’t mean that you have to
make a music video once a week, but each song you release can be stretched into
three or four posts. For instance, you can first release the song along with
album art, then the video, then maybe a behind-the-scenes montage of the video
making process.
Raising Brand Awareness: Make sure to plug your YouTube
channel in every appropriate situation, and maybe a couple of inappropriate
ones. If you aren’t already comfortable with shameless self-promotion, might I
suggest taking one of those door to door canvasing jobs from the want-ads.
Preferably for a cause you don’t care about. I can guarantee that you’ll get
over your shyness and that pesky moral code of yours.
Create Strategic Partnership: Once you’ve got shamelessness
down, try attaching yourself to someone who is already getting a lot of
attention, or at least more than you are. If you know an actor or actress with
any kind of Internet presence, put them in your video. If you know a band who
already has a decent number of YouTube subscribers, maybe see if you can the
guitarist to add a solo or the singer to do back-up vocals on one of your
songs. Basically, if you know anyone with a bandwagon, climb aboard.
For the other half of the equation for a successful YouTube
campaign, click the link below:
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