Have you ever been to a music festival like Coachella or
South By Southwest? Try to think about how many bands played and how many you
actually saw. Maybe you went into the festival with a comprehensive list of
what bands you wanted to see, when they were playing, where and so forth. I’m
willing to bet you didn’t cover much more than half of your list. Why? There
are a lot of f****** bands out there. Maybe you wore yourself out watching The
Walkmen and Andrew Bird just wasn’t appealing enough. Is there anything Andrew
Bird could have done to command your attention? Yes! But this isn’t just good
advice for Andrew Bird, it’s a good strategy for you too.
If established musicians have a hard time commanding
attention, imagine how many bands out there are in the same boat as you. If you
want to make it to the next level, it is absolutely imperative that you take
action to set yourself apart from the crowd. One way is with impressive
visuals. The bridges between the five senses are exceptionally powerful. Have
you ever smelled something in your fridge and spent an hours to figure out what
it is? The same can work here. If someone is captivated by an image, they will
be curious to know where it’s coming from and hopefully, they won’t just throw
you out like expired yogurt. Another good way is by giving people what they
already want, but in a way they didn’t know they wanted it. Record a cover of a
popular song but do something to make it your own. Anything you can think of
really, different arrangement, different instrumentation, different genre. It
will make people curious about what else you can do. A third way to stand out
is to make a statement, preferably something controversial. You’re not going to
win over everyone so don’t waste your energy. Get excited about an issue, a
school of thought, something. Like minded people will be drawn to you and they’re
excitement for what they believe will translate to excitement for your songs.
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