One of the few original aspects of the music industry that
is not quite dead yet is radio. In fact, it seems like it will (not quite dead)
for the foreseeable future (and probably further). It’s true that the medium
isn’t what it used to be. Like almost every other pop-culture delivery system,
it has had to evolve but its current form isn’t necessarily weaker than the
original. The most significant change has been the steady rise of Internet
radio and Podcasts. The audience and contributors to both these are still
growing everyday.
Even radio in its traditional form is still kicking for now.
At risk of sounding pretentious, there is a large segment of the population who
still don’t know exactly what they like and probably aren’t that interested in
knowing. This isn’t meant to imply that their stupid or ignorant, they just
don’t take music as seriously as others, someone who’s in a band for example
(i.e. you). To them, radio still plays an important role in shaping what they
listen to. That being said, it is slowly on it’s way out (or to be more
accurate, being inevitably surpassed by Internet radio and Podcasts).
You may be intimidated by the difficulty of getting on the
radio since all the stations are now owned by one of a small handful of
companies, making the medium extremely homogenous but there is hope yet. Below
is an in depth explanation of how contemporary radio works and how to find a
way. But fair warning, the path to radio play is wrought with uncertainty,
lopsided odds, and questionable business practices. To find out more click the
link below:
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