TuneSat monitors tv broadcasts not only for such obvious uses of clients' music as theme songs but for "dirty audio" in which music may be a part of a larger mix of sound. They update accounts every hour with the previous hour's data and post audio recordings of all the captured detection. Information includes date and time, show information and client metadata with additional filtering tools.
When a client receives a statement from a Performance Rights Organization (PRO) TuneSat runs it against their data for a full statement of unreported uses. This allows musicians to then take that evidence to the PRO and attempt to claim their full royalties. In addition, TuneSat monitors unlicensed uses so that musicians can attempt to seek licensing agreements from production companies, ad agencies and the like.
A recent statement from TuneSat pointed to their monitoring of tv use of music from FreePlay Music which was founded by Chris Woods. Ten years ago, in an earlier stage of development, they found that 85% of FreePlay Music usage was not reported. Last year they found that 90% was not reported.
Check out the original article at Music Think Tank and check out TuneSat for more info!
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