5 Tips To Increase Your Facebook Reach

Lately the number of people interacting on Facebook fan pages has been declining, so how can you get people to stay interested? Don't give up! Facebook is still a powerful tool for bands to keep in touch with fans and general networking. Facebook Page admins are noticing a reduced reach this month due to EdgeRank adjustments that already deliver only a small percentage of posts to one's following. The first thing you should do is make the content your're posting more interesting to better grab your fans' attention. But beyond that, check out these 5 tips to help you out!


1. Increase Your EdgeRank

EdgeRank is a combination of factors that determine which of your posts get the most visibility in your fans' newsfeeds. Positive effects on EdgeRank occur when multimedia content is posted or when fans interact with your content. The key is creating engaging content that interests your fans.

2. Stop Using Third Party Tools

Though third party tools for scheduling posts and posting to social media accounts can make one's day go a lot easier, a variety of sources maintain that such tools negatively affect one's EdgeRank and Facebook reach. Depending on your schedule and your need to succeed on Facebook, this may be an area where you have to accept some trade-offs between short-term efficiency and long-term goals.

3. Get Your Likes Up

A smaller more engaged audience is preferable to a lot of superficial Page Likes but Likes do establish a fundamental connection in the world of Facebook. In addition, some Facebook features such as Promoted Posts require a minimum number of Likes before Page admins are given access.

One way to increase Page Likes is through Like-gating in which Likes are given in exchange for access to content such as a free download. A variety of companies offer solutions for Like-gating such as Dotted Music that recently released Music Fan Gate 2.0.

4. Buy Some Ads

Yes, I know. Buying ads to address reduced reach is capitulating to Facebook's attempt to make us buy ads by reducing our reach. That said, if you have something really special to promote and want to reach people on multiple channels, buying some ads can be a smart move.

Facebook has numerous ad options but typically speaking it's the newer options and those with an organic feel like Promoted Posts that will draw the best response and are often priced at an initial discount. Mobile ads are also currently performing well.

5. Keep Building Your Own Website & Email List

Facebook will continue to alter its world based on Facebook's needs. Always be building your own site and email list as core properties that you control and that allow you direct contact with your fans without an unhealthy dependence on third parties.

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