So you’ve
spent months and months writing, rehearsing, recording, and putting the final
touches on your new album. After all that you can’t be blamed for having high
expectations for its success. In order to optimize media coverage, it is important
to plan your release date strategically. Depending on when it comes out, it can
either be a beacon for those in search of new music, or a drop in the ocean
that gets swallowed and forgotten if the eyes and ears of the music media are
preoccupied. Basically, you want to avoid forcing your album to compete with
large festivals like SXSW (Late Feb – March), Pitchfork (July), CMJ (October),
and festival season (summer) in general unless you are playing at least a few
of them. You also want to avoid December
and early January releases since writers will be consumed with their year end
lists, and predictions/anticipations for the new year.
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