The number
one thought you can have that is sure to doom you from ever having a career in
the music industry is making the mistake that it is ‘all about the music’. While
everything you do for your career has something
to do with your music, banking on the idea that you’ll achieve notoriety
based on your songs alone is malignantly naïve. As confident as you might be in
your songs, how much success can you really expect solely from word of mouth or
social media posts (which are basically the same thing)? A good rule of thumb
is that for every dollar you spend on recording, you should be spending two
(dollars) on marketing.
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