If you are
launching a PR campaign that goes beyond social media - as it should – there
are slightly different approaches you should take to the different media
outlets. If you are in a relatively small town/city, you might think that the
local newspaper doesn’t care about reporting on music, and there’s a decent
chance you’re right. However, they are often interested in what their citizens
are up to, especially if there is a chance of them (you) getting into the
national spotlight. To these types of papers, you want to pitch a “homegrown
heroes” type of story to convince them that people with no particular interest
in your music will be reading it because you work in the local hardware store
or you delivered their paper.
If you live in
a medium-large city, chances are that there are local magazines and probably at
least one alt-weekly. For these types of publications, you not only want to
include your locality in the pitch, but also tell a story about your band that
makes for good reading and brings relevance to your upcoming album or big show.
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