Arguably the
ultimate key to music marketing success is to study and apply the analytics of
what you are already doing. This allows you to save time by casting aside
ideas/components that simply aren’t getting results. It doesn’t matter what you
think will work, what comes easiest to you, what worked for someone else, or
what you want to work; all that matters is WHAT WORKS!
Part of
launching a marketing strategy that works is knowing what will inspire the best
results. Often times an artist’s favorite song from their catalog is not the
most popular or even their best (see: any comment Paul McCartney has made about
Wings). Streaming service Pandora is now
offering a way for artists to track which songs are being listened to by which
demographic and where (geographically) they are listening to it. This can help
you informed decisions on singles, set lists, tour itineraries and more.
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