When a band
feels that it’s time to make their plunge into the mainstream, or at least
fringe visibility, they often look into hiring a publicist. A publicist,
ideally, would get them coverage in SPIN, Pitchfork, or whatever media outlet
is most appropriate to their sound. Before you turnover your dreams of stardom
wrapped in handfuls of money to a PR firm, there are some questions you need to
ask them.
This is
especially true if their answer to your initial inquiry is an unflinching
“yes”. As much as you’d like to believe it’s because you have such a promising
career ahead of you, it is most likely because they will take on anyone who can
afford their services, and will not do much (or not do much well) in the way of
performing services.
By asking
them questions about where they have recently received coverage, how many bands
are on their roster, what ideas they might have for your band…you can determine
their level of engagement, interest, and ultimately the value of the services
they provide.
No comments:
Post a Comment