There are plenty of ways to use social media for music
promotion. Unfortunately, most of them are wrong and these wrong ways are
usually what come most intuitively to musicians. This is why your friend’s bands
will be reminding you every five hours about their show three months away at a
bar you’ve never heard of. It is also the reason the attendance won’t break
into double digits. Some of the methods, strategies and platforms have changed,
but the objectives remain the same and those are essentially to retain interest
and drive traffic to your websites. If you can accomplish these, concert
attendance, sales and general social media metrics will come naturally. One
good rule to go by is to make sure your social media posts are roughly 80%
personal, interesting and entertaining, and only about 20% business (upcoming
albums, events, etc.). Also, don’t spread yourself too thin. Only use the
platforms that your fans are most likely to be involved with.
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