There is a new platform for music sharing weaseling its way
onto the social media landscape. Spawnsong allowed musicians to share 'teasers' of brand new material to get the potential fan engage in your music by showing
them a glimpse of your creative process. Not only does it offer a way to gain
the best kind of fan, but it also applies a proven marketing and advertising principle
to the world of unsigned bands. Most people tend to decide whether or not they
are interested in a product within the first few seconds of a commercial, and
tend towards a similar decision-making process when it comes to new music. Of
course we are also reminded of the adage: “Leave them wanting more.” If you can
grab a listener with a 30-second clip, they’ll have the opportunity to buy the
work-in-progress, pre-order the upcoming release and will be waiting on the
edge of their seats in the meantime. If you can really get them hooked, they
may even be inclined to check out your previous work and pick up something to
hold them over. The idea is still be being developed but a preliminary version
of the website is up and worth taking a look at.
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