In this blog we’ve talked a lot about the seemingly endless
number of new avenues for bands, particularly independent bands, to gain
exposure. We’ve also talked about how this also creates more competition,
making that exposure less valuable. As a result, this makes it a lot hard to
break into the top tier and less room for open-minded A&R people. There may
be a lot more record labels out there so it isn’t nearly as hard to get someone
to release your music but almost none of them can afford to provide fairly
basic necessities like a booking agent or PR rep. But we haven’t exactly
spelled out what this means for your band, other than suggesting that there’s
of work to do which you probably knew already (or maybe we have, but let’s do
it again). But this work comes with some pretty negative implications; so if
you’re still in denial about your chances of success, please allow me to ruin
your weekend...
No matter how good you are as a band, no matter how good you are
at marketing, no matter how many Facebook “likes” you have, the odds are still
overwhelmingly against you and nobody thinks you’re as worthy of success as you
do. This isn’t meant to discourage you, maybe get you to work a little
harder/smarter but if you’re not giving it your all yet then maybe you should
read this posts three or four times. But I say this because it is important to
manage your expectations. If you become easily discouraged and/or stop having
fun, you don’t really have any chance at all. In addition to skill and luck,
you also need skin as a thick as your drummer’s skull. To spend the entirety of
your weekend crying and curled up in the fetal position with a carton of Pall
Malls and a half-gallon of cheap vodka, click the link below:
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