If you love music, but not enough to learn to play an
instrument, you may have found yourself on the business side of the industry.
Maybe you tried being a musician and just got frustrated and needed a more
reliable way to support yourself. Maybe you shattered every bone in each of
your hands in a bizarre merch-transaction gone horribly wrong. Either way, I
won’t judge you. Many aspiring managers, PR reps and so forth utilize email
blasts to reach a large number of potential clients with a limited amount of
effort. This is known as a “throwing spaghetti at a wall” (...and seeing what
sticks) strategy. It’s a legitimate tactic that can work well. But some would
argue that you’d get a higher positive response rate with much fewer
personalized and researched emails. This would involve spending a lot of time
skimming through unsigned bands for ones that you sincerely want to work
with/for, then making you’re offer sound like it was written just for them (which
it was) and give them the sense that you really enjoy and believe in them. They’re
both fine ideas but no solid way of knowing which is better. In fact, it’s
probably beneficial to at least try both. There isn’t necessarily a good a
reason you can’t do both at the same time. For more a passionate (one-sided)
appeal to the slow-and-steady method, follow the link below:
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