If
you’re a musician who has been chasing career advice for a while, you’ve
probably heard about the benefits of adding a blog to your social media
repertoire. It may sounds intimidating, maybe even like a waste of time. But
the true waste is whatever you’re using you time for instead. While Facebook,
Twitter and YouTube are crucial tools, they often add up to one-tick-ponies of
sorts when it comes to promoting your music. Sure, they’re great for getting
the word out about your upcoming tour or new single, but they don’t necessarily
create excitement around them. One of the best (and probably least obvious)
benefits to blogging is to deepen your work. If someone is already a fan of
your music, well written accounts of your life as a/in a band (i.e., stories
from the road or recoding studio) can only serve to grow their appreciation for
you and your work. There are plenty of other bands out there so it can only
help to establish your selves as MORE than just a band.
Additionally,
there are a host of other, more intuitive perks. For example, including
Hyperlinks (links to brands or other bands imbedded in text) can boost your
search engine results. You can hide exclusive information in your blog to keep
people reading and hence, interest growing. You can also use it to increase the
visibility of your YouTube videos, Bandcamp site, crowd-funding campaign and so
forth. To learn more about these benefits, and just how to use the medium
properly, follow the link below:
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