We’ve probably all heard the phrase “Know Your Audience”, but it’s a little more complicated than that. For starters, that advice assumes that you already have an audience. If you’re band is struggling to reach the first or second rung of the later, you might want to put some consideration into which hand you use.
In other words, if you’re going to play a song for someone, play it for the person who is most likely to relate to it, and hence, enjoy it. If you’re in a punk band, don’t waste your time trying to get on a bill with Kenny G. Similarly, if you’re a pop-country singe, also, don’t waste your time trying to get on a bill with Kenny G. You might get to play for thousands of people, but all you’ll be doing is finding thousands more people who hate you. Below is a detailed explanation of how to discern who might consider marketing yourself towards.
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