Advice For Contacting The Industry

As a band or musician you're probably looking to get your music heard (and if you're not, you should be!) but what's the best way to go about doing it? Well, some of the most influential people to contact are those in the music industry already, people who have the power and influence and can share your music with larger crowds, but there are proper ways to do it (spam not being one of them). It's important to personalize your messages, and to make them concise. Below is some advice from Joey Flores, who is Co-founder and CEO of Earbits, an online radio platform designed to help artists, labels and concert promoters market their music and live events.  I've only taken a snippit, but trust me it's worth it to read the whole article.

I would love to take it as a compliment that so many bands send me email asking me to check out their music or come see them live.  It should mean I’m important.  Instead, I disregard most of it as spam.

Mile-long emails telling me about how so-and-so is the next hot artist blowing up all over my face.  New album press releases that assume I have 40 minutes to spend learning all about how some artist “grew up in the poorest regions of such and such area before ‘rising to fame’”.  It’s all hype that makes no sense given that you have only 80 fans on Facebook.

What is most annoying about these emails is that they’re not even addressed to me.  They’re sent to the Earbits customer support email address, and have clearly bcc’d the rest of the world.  Sometimes, they’re not even smart enough to do that, disclosing hundreds of email addresses to everybody else on the list.  These untargeted, long-winded marketing pieces are lazy, in some cases costly, and completely pointless. Stop sending them.


Click here for the original article