Below are some of the great features of Hootsuite, and why you might want to consider it for your social media marketing.
1. Keeping Track:
One of the most helpful things you can do with Hootsuite is to set up several “streams” of social media information that can be monitored simultaneously. It's nice to be able to see all of your sent tweets, scheduled tweets, Twitter mentions, plus all your Facebook page comments – all on one single screen.
2. Create Twitter Sub-Groups of Followers:
You create these Twitter lists, which can be either public or private. You can even monitor other people’s public lists. You can easily add someone to a list by simply dragging their avatar over to that list stream and dropping it on the top bar of the column.
3. Broadcasting:
You can schedule all your posts at once for a day, a week, or even a month (just be conscious of how often things might change with your music schedule!). You can also use it for broadcasting the same message to multiple social media channels at the same time. This can be very helpful if you are launching a product and have announcements, special offers on your website, or links to a download that you want to send out all at the same time.
4. It's Cheap/Free:
The basic version of Hootsuite is free, which is a big benefit for anyone on a budget. On the other hand, there are several nice features of the Pro version($5.99 a month) such as custom analytics reports.
5. Mobile Interface:
Schedule posts from anywhere by using Hootsuite on your mobile phone. Great for when you're at a show, yours or otherwise, and want to share what's going on.
It's worth a shot, so check it out and get all your social media sites in order to be more effective in reaching your online market and posting regularly!
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