By now just about everyone has a Facebook, and probably even a Twitter too. And as a musician you want to put yourself where the people are so it's a great idea to have both of these, but what are you other options? Well, according to this article, it might just be time to get yoursef a Tumblr account, too!
Tumblr has had an some amazing growth over the past year or so. Back in January of 2011, Tumblr was was getting only around 4 billion page views a month. It has now skyrocketed to over 20 billion page views a month - that's a 30% increase in the past year!
David Karp, the company's CEO stated, “There are moments where we want everybody in the world using Tumblr, and then there are moments where we have to pull it down and remember that the reason anybody in the world even cares is because there’s a smaller community here that is making this incredible stuff.”
Tumblr has always been a great option for any musician looking to create and maintain a piece of online real estate and own his or her online hub away from social networks. Many of their free template-based designs can actually come out quite good-looking and are highly functional, but of course the site can’t live off these free users. Instead, Tumblr makes money from advertisers looking to connect with the their 120 million impressions per day – doing so with “Tumblr Radar”, which shows sponsored content from brands and advertisers in a “Spotlight” area on the site.
As the party continues on over at Facebook (which some may believe is winding down), many others are beginning to seek out alternative communities to drive their messaging and fan engagements. And considering the vast community that exists within Tumblr, these numbers may indicate that another party might be building up just around the corner.
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