Working in the "music biz" you have to know how to market yourself to your target audience to get and keep their attention. Some people may be afraid to post too often because they may feel like their bombarding their followers with too much too often. Other musicians might not know what to post if they don't have an upcoming gig or CD being released. Well put your worries to rest! Bob Baker, a well-known name to the music industry, create this short video to help out with musicians who may be stumped. I've highlighted they key tips below, but check out the video for yourself!
I'm don't want to 'burn out' my followers! How often should I post?
They key is remembering that not everyone is going to see every post a soon as you post it! So post regularly and often. Daily, if not multiple times a day. And don't be afraid to repeat yourself here there if you have something important going on. The week of a gig post about it a couple times during the week to ensure people have seen it and will be more likely to show up. If you have a CD being released, don't be afraid to post that a few times either!
I don't have any gigs coming up! What should I post about?
If you don't have any immediate thing to post about what your band is up to, then move to things that your fans will be interested in hearing about. Maybe you went to a sweet concert recently and met some cool people while you were there, or maybe your band has just been in the studio practicing.
You could also find things that are genre-related. Have a blues band? Post some old videos of Buddy Guy. Rock band? Maybe the Stones are having (another) farewell show you could post about. The more you post about happenings in your genre, the more your name will be associated with it and help you become more known in the field.
Chris "Seth" Jackson, of http://howtorunaband.com/, also had some great tips! He wrote:
* working on new music during rehearsal
* funny joke a band member just said
* Provide updates during your show. Not just about your band. Be a "micro-journalist" on Twitter.
* Record your shows, but spread out the recordings over a period of time instead of showing everything at once.
* Candid photos of the band rehearsing or having fun or being goofballs.
* Ask fans to provide a caption for a photo
Click Here for the original article/video here
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